Anya ZiourovaFashion Editor of Tatler Russia
“I have no fashion rules at all, nothing.”
[Ed. Note: Anya Ziourova is the Fashion Editor of Russian Tatler and a stylist whose work has appreared in Vogue, Russian Glamour, and Russian Allure. She is known for her impecable personal style that has landed her image on blogs and in magazines alike.]
“I would describe my style as sophisticated, minimal, and chic. I don’t have any style icons, I just do what I like. I was really exposed to a lot of art when I was growing up and I studied ballet, so my inspirations come from this sort of background. I love to get inspired by music. I play classical piano, and when you are learning a musical piece you are telling a story; I take on the same idea when I’m styling. It’s the same when you play a music piece or when you do a styling job, you are having a conversation with an audience.
I have no fashion rules at all, nothing. I think being stylish is about whatever makes you feel and look good. I’m very strategic with what I buy. I never buy stuff spur-of-the-moment. When I see something, I already know that I want it and I will find where it’s sold. If it’s sold in Singapore, I will call the store and they will ship it to me. I don’t go on Sunday afternoon to Barney’s and buy a bunch of stuff. At the same time, I don’t buy enough pieces each season. I just don’t have enough time to shop.
I do more and more shopping online these days, especially because I know the pieces I want to buy–maybe I’ve tried them on before in the store or seen them on the runway. Nowadays, it’s also so easy to return something you don’t want. I’ve been shopping more and more on Amazon, Net-a-porter, and Ebay. Ebay is really great to buy specific things stuff that you are looking for.
My mother was very stylish. She introduced me to a lot of brands. In the eighties she introduced me to Alaïa, Escada, and Ungaro. Those pieces were quite limited to get because Russia didn’t have a lot of access to retail abroad. Nobody even traveled abroad so it was very rare to get those things. Today, I think people are interested in Russian street style because it is very fresh and new. It is bold and it’s unexpected. Russian girls are making an effort but they are effortless. Russian girls, we really love fashion." – Anya Ziourova to Shop Ghost
Anya Ziourova photographed in New York by Stevie Dance.