Elena PerminovaPOP Editor-at-Large

"My style is romantic and feminine, but in a very unique way. Every trend that I wear I always customize for myself, personalize it in a way."

"My favorite outfit I've ever worn is [by] Giambattista Valli; he's genius! He created a look exclusively for me, and gave it to me as a present. It's a beige dress with a train and a feather cape. I loved it so much, that even though it's really striking and easy-to-remember, I wore it twice – for the second time to the Vogue Paris 90th Anniversary Party. My other favorite outfit is a magnificent skirt also by Giambattista. There isn't a single person who hasn't asked me, 'Oh my God, who is the genius who made it?'" -- Elena Perminova to Shop Ghost

Elena Perminova photographed outside the The Hôtel Ritz in Paris by Stevie Dance.

Photo by Stevie Dance

Elena's Shop Ghost Tips

Favorite Brands

"Marni, Rodarte, Prada, Chloe, Proenza Schouler, Giambattista Valli, and Kenzo (especially the FW12 collection)."
Favorite New Generation

"Mary Katranzou, Alessandra Rich, Tata-Naka, Opening Ceremony, Mark Fast, Edie Parker, who makes very unusual cool bags, and this season`s cool denim pieces by Marques'Almeida."
Best New York Shopping

"Opening Ceremony, Jeffrey, What Goes Around Comes Around, Bergdorf Goodman, and Barney's."
Kids!

"Since I'm a mother of two wonderful boys, when I'm in New York, I usually go to kidswear stores first, like Gap Kids, Bu and the Duck, [which has] retro-style kidswear, Makie, a Japanese store, and Yoya Kids."
Best Milliner

"Maison Michel."