Emily WeissInto the Gloss Founder

"I never really got fashion from my family – I got it from movies."

“I was always obsessed with fashion and magazines, which is funny because I didn’t really have a point of reference from my mom or any woman in my life. … I never really got fashion from my family – I got it from movies. I remember in 6th grade, when I moved from Georgia to Connecticut, I had just seen Clueless. It was the first teen movie I was allowed to see, and I showed up for my 6th grade orientation in a whole yellow plaid outfit with thigh-high stockings and high-heel loafers. I was eleven, but my mom always just let me go for it. …

Now I wear a variation of the same thing every day. My style used to be a lot more inconsistent and more experimental, but when you’re in your early 20’s, you’re trying different looks and figuring out who you are. … Now, I wear Rag & Bone skinny jeans every day with button-downs, denim shirts, or white shirts. I wear mostly black and white because it’s easy, and you don’t have to think much about it. … I don’t shop that often, and I do not acquire many things. I’m very specific.

I still get really excited about fashion, but now it’s more related to work. I don’t express it on myself, I express it by styling someone or creating a picture. My style becomes about my work, whereas I think most women who don’t work directly in fashion are expressing their style on themselves.

I have a distinct point-of-view to the kind of girl that I think Into The Gloss is about. I get inspired by beauty that is not the norm of needing to look perfect. That’s a very Americanized notion of needing to have a full face of makeup on and have your hair blown out. … I’m about doing whatever suits you – don’t try and be someone else.” – Emily Weiss to Shop Ghost

Emily Weiss photographed in New York by Stevie Dance.

Photo by Stevie Dance

Emily's Tips

Style Icons

"I love Jane Birkin. I like the way her style is kind of anonymous – it's about her personality. I admire Elissa Santisi, who I assisted for close to three years and who was the style director for American Vogue for over a decade. She is very consistent and very tied down – very about a pant and a button-down. I find a lot of the great stylists have signature looks. Tonne Goodman wears white jeans every single day and Emmanuelle Alt has a very recognizable look."
Fashion Rules

"I don’t have any fashion rules, but I find currently that I like to be more minimal and not as identifiable. I used to be really into seasonal pieces, but that’s really tricky isn’t it? … The only thing I still wear and never put away is my Stephen Sprouse for Louis Vuitton pochette that I got when I was in high school."
Piercings

"I love lately the whole piercing thing. I think it’s a really cool way of not permanently altering your body but giving yourself an edge. I love a piercing on a really chic girl. It gives something a little bit unexpected."