Miroslava DumaBuro 24/7 Founder & POP Editor-at-Large
"Today, the richest Americans wear simple things like Levi's jeans and white t-shirts, but wealthy Russian people adore things like crocodile suitcases!"
"There was a revolution in Russia in 1917, and for almost sixty years – even more – we had nothing at all. Shops were empty. People had to stand in line for two or three hours just to get toilet paper. ... That is why today, the richest Americans wear simple things like Levi's jeans and white t-shirts, but wealthy Russian people adore things like crocodile suitcases! I think that Russians can't afford to be chic and simple, yet. ... It can look tacky, but Russians are evolving.
My father's parents were repressed by the Soviet government because they were very intelligent. They had to go to Siberia. That is where my father was born. ... Siberia is a region of Russia where you have the biggest capacities of gas and oil, which gives Russia lots of money. That's why we lived there – My parents wanted to do something with their lives. Then twenty-one years ago we moved to Moscow to start developing.
I'm young, so I can experiment with fashion. It's like a puzzle: this goes together well, this doesn't work. You try on some things and you realize what works. ... Some looks that I wear during fashion weeks wouldn't work in Russia – That's why, I go to fashion weeks, to experiment!
I always loved fashion and I wanted to be in it, so ten months ago I started my own website called Büro 24/7. Online is the future because online is international. We have a group of people that post news every single hour, up to twenty-five times a day. We were the first in Russia to report that Raf Simons is going to Dior. We're planning to launch in English with an office in either London or New York.
I'm always in charge of interesting fashion events in Russia. In March, I curated one of Russia's fashion weeks called, "Fashion's Cycles and Seasons." Vika Gazinskaya's show was there, and we invited Caroline Issa, Tamu McPherson, and Stephanie LaCava, and many others. The purpose is to introduce international buyers, stylists, and press to our Russian designers so that they might buy their collections, which is great. I like to plan events to bring people to Moscow and show them Russian style!" -- Miroslava Duma to Shop Ghost
Miroslava Duma photographed at the Plaza Hotel in New York by Stevie Dance.
"I love the way Tilda Swinton looks. I love Diane Kruger. I love Chloe Sevigny. ... Who I really love from history are Nancy Reagan and Raisa Gorbachev. They were very tiny and wore suits by Yves Saint Laurent and Pierre Cardin. They looked very gorgeous; the ideal first ladies. And then, of course, Jacqueline Kennedy."
"I really love when I can go to a place where you can find old collections. 90% sale is my favorite. When you see the price, $3,000, and you bought it for $300!"