Olivier Zahm

One thing we really admire at SG is people's ability to commit to their style uniform. Andy Warhol committed right down to the wig, Terence Koh to the white eyebrows, Clavin Klein rode daily jeans and tees all the way to the bank, Diane Keaton has covered-up covered, and even Alexa Chung has nailed the flats-and-mini-dresses combo.

In the office we're trying to find our own style uniforms, especially post fashion week. We don't want to look like we JUST bought it or borrowed it; we want our clothes to help define who we are. Now the tricky thing is just sticking to it without it feeling boring.

Olivier Zahm is a great reference point to commiting because he is always quintessentially Olivier, which is really just a modern take on things that were quintessentially Serge Gainsbourg, from white shirts, to leather bombers, to those iconic tinted aviators.

Either way - we want a style uniform. More on this!

x SG